Having SEO Texts Created – Automated and With Your Approval
Anyone wanting SEO texts created has four routes: hire an in-house editor, commission a freelance copywriter, engage an agency – or have a system write, where a human approves every publication. The price up front: €99 to €399 per month plus credits based on usage.
From the approved editorial plan to a publication-ready draft
SEO Texts & Content is the text module of MCP SEO. It turns an approved row of your editorial plan into a publication-ready draft: briefing, research with source checking, text, meta data. Each text then passes through five review steps – style check against AI patterns, spelling and typography, internal linking, image SEO, structured data.
One rule stands above all: the page type determines the structure, not the topic. A service page sells, a guide explains. The system keeps the two apart, because it reads the specification from the editorial plan before the first word is written.
Five reasons text production usually fails
Most SEO projects don’t die from the analysis but from the execution. The keyword research is done, the editorial plan is in place – and then nothing happens for half a year.
No in-house time
The keyword research is done, the editorial plan is in place – and nobody writes 30 texts on the side.
Good freelancers are booked out
Whoever is available is often booked months in advance.
Long coordination rounds
The agency delivers, but coordination often takes longer than the writing itself.
Uneven quality
One text has sources and clean schema, the next has neither – depending on who wrote it when.
Editorial plan goes stale
It goes stale faster than it gets worked through.
“Across the eleven calibration runs, the pure production time was between 2:45 and 10:20 minutes per text. The bottleneck is no longer the writing but the approval – and that’s exactly where it belongs.”
— Viktor Pásztor, SEO freelancer, BerlinSeven steps from the plan row to the draft in the CMS
Read the editorial-plan row
Page type, wireframe and target URL determine the structure before the first word is written.
Briefing
Search intent, competitive gap and open user questions are clarified.
Research with source checking
Every number gets a source or gets removed.
Write text and meta data
The complete draft including title tag and meta description is created.
Pass through five review steps
Style, spelling, linking, images, structured data – for every text in the same order.
Save as a document
With source list, link plan and finished schema, saved traceably.
Approval
Only after your yes does the text land as a draft in your CMS – WordPress, Shopify, Shopware or TYPO3.
In-house / freelancer / agency / automated
| Criterion | In-house editor | Freelance copywriter | Agency | How I do it |
|---|---|---|---|---|
| Time to a draft | days – depending on workload and meeting density | days to weeks, depending on the order situation | weeks – briefing, queries, coordination rounds | minutes – measured: 2:45 to 10:20 per text |
| Consistency | varies with daily form and staff changes | high with the individual – until the writer changes | editorial process in place, handlers change | every text passes through the same five review steps |
| Scaling | limited by working time – more volume means hiring | limited, good people are booked out | scales, the budget scales with it | 40 category texts are the same as 4 |
| Traceability | depends on person and documentation | source work is a matter of negotiation | reporting depending on contract | every text comes with sources, link plan and schema |
| Costs | median salary €38,800 gross per year, with employer contributions around €49,000 in employer costs | €90 to €130 per hour, on average around €110 | €300 to €500 per text | €99–399 per month, depending on module scope, plus credit usage as consumed |
| Who is liable and decides | you and your team | you approve every text | you approve plan and texts | you – nothing goes live without your approval |
Six effects for your editorial plan
How much visibility more content brings you depends on your market – I won’t invent percentages. What the module delivers:
Speed
The draft is created in minutes instead of weeks. Your editorial plan gets worked through instead of managed
Consistent quality
A person checks differently on a bad day than a good one – the system always checks the same
Scaling without hiring
Whether 4 or 40 texts a month – the process stays the same, only the credits differ
Traceability
For every text you see where each number comes from and which links were set and why
Control
Cancellable monthly. Content and access belong to you, even after the collaboration ends
Reporting obligation
Each quarter you get a report on what was produced and how it’s developing
Questions about SEO texts and content
Does Google notice the texts are created automatically?
Google evaluates whether a text helps people – thin mass content fails, for humans and machines alike. That’s exactly why research, evidence and the five review steps run for every text. I still don’t give a ranking guarantee; no one serious does.
What happens if I don’t like a text?
You comment on the passage, I revise. Only when you approve is the text transferred to the CMS as a draft. If the direction fundamentally doesn’t fit, you cancel at the end of the month.
Who owns the texts?
You. All content and all access belong to the client – that applies in every collaboration with me, not just in this module.
How does the module differ from your manual text creation?
In the manual service I write SEO texts myself – for individual, strategically important pages with a lot of coordination. The module is built for volume: many texts, a consistent process, predictable costs.
Back to the pillar
SEO Texts & Content doesn’t work alone. The topics come from the Keyword Research module, the finished pages are hooked into your site structure by the Internal Linking module . You’ll find an overview of all modules, prices and the way of working on the MCP SEO overview page.
If you prefer one-off projects: a keyword research as a standalone service provides the basis even without a subscription. And what SEO costs overall is in the SEO costs overview.
Have your editorial plan checked for the text module
Send me your editorial plan – or whatever exists of it. I’ll tell you which texts suit the module and which belong in other hands. Reply within 24 hours on weekdays.
→ Send an enquiry about the text module