Service · On-page optimization
On-page SEO check: so every page ranks for its keyword
After the on-page check, every important page of your website has a clear keyword, a title Google actually keeps, and internal links that support it. Instead of guessing why a page isn’t ranking, you see in black and white what I changed and why. I check, prioritize and implement – directly in your system.
Seven levers, one goal
I’m Viktor Pásztor, freelance SEO consultant from Berlin – over 15 years in digital marketing, currently running around 15 parallel client projects in e-commerce and B2B, fully remote. Seven levers make sure Google can unambiguously assign every page.
What you get
Reworked pages
Titles, headings and texts are adjusted, not just annotated.
A clear keyword assignment
Exactly one page per search intent.
Clean internal linking
Your most important pages get the most weight.
A prioritized list
What works first sits on top.
Cannibalization: when your pages compete against each other
The most common mistake I see in projects – and the one recognized least often: two of your own pages target the same keyword. Google switches between them, neither ranks stably, both lose. Typical shop case: the category page is supposed to sell, but the blog post on the same topic ranks – visitors land in the guide instead of in front of the products. I find these overlaps with Screaming Frog and Google Search Console, decide per keyword which page should rank, and realign the other – by rewriting, merging or redirecting.
Content and structure are fine, but page speed, crawling or indexing are stuck? Then you need technical SEO. You don’t yet know where things are stuck at all? Then start with the SEO audit as a stocktake – from €1,200. You know which pages are the problem? Then you’re in the right place.
Concrete numbers, not “on request”.
Before the start you get an effort estimate – costs only arise once you approve it. Alternatively, on-page work runs as part of ongoing support from €1,000 per month, cancellable monthly.
- Number of pages: Ten service pages are optimized faster than a shop with hundreds of categories.
- State of the content: How much groundwork is needed determines the number of hours.
Does this sound familiar?
Wrong page ranks for the main keyword
The wrong page ranks for your most important keyword – the blog post instead of the service page.
Google rewrites your titles
Google simply rewrites your page titles in the search results.
Rankings jump between two URLs
A ranking has been jumping back and forth between two URLs for weeks.
Identical titles from the CMS
Several pages carry identical page titles because your CMS generates them automatically.
Best content on page two
Your best content sits on page two – and hasn’t moved in months.
FAQ on on-page optimization
Do you implement the changes yourself?
Yes, if you want. I work directly in WordPress, Shopify, Shopware and TYPO3 – or deliver specifications your team applies. All content and access belongs to you throughout.
What do you check my pages with?
With Screaming Frog, Google Search Console, Ahrefs, Semrush and Surfer SEO. But what matters isn’t the tool – it’s the decision that follows, and I make that by hand for every page.
Do you also write new texts?
In on-page optimization I rework existing content. If you need completely new pages or guides, you’ll find the right offer under SEO copywriting.
Is there a ranking guarantee?
No – and I advise you to distrust anyone who promises one. Google alone decides rankings. I create the best possible starting position and disclose every change so you can trace what I’m working on.
Let’s talk about your pages
Write to me
Book an appointment directly
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I reply within 24 hours on weekdays with an honest assessment of whether the optimization is worth it for you.
→ Request an effort estimate now