Industry · Online shops & e-commerce
SEO for online shops
More revenue through categories and product pages, not just visitors on the blog. That’s what distinguishes SEO for online shops from SEO for everyone else: in the end, the order is what counts. I support your shop from €1,000 per month, cancellable monthly.
The blog ranks, the category doesn’t – and that’s exactly where the revenue sits
The most common pattern in e-commerce projects: the blog post on the topic sits on page 1, the category page with the products on page 4. Organic traffic lands where nobody can order – because blog posts often have more text, more internal links and a clearer topic, so Google picks them as the best answer instead of the category page.
“Most of my roughly 15 parallel client projects come from e-commerce and B2B. The most common pattern is the same everywhere: the blog ranks, the category doesn’t. And the revenue sits exactly on the category.” – Viktor Pásztor
What you get
Categories that rank for buying keywords
Instead of losing against your own blog – clean assignment of buying and knowledge keywords.
Efficient crawling
Filter URLs no longer eat the crawl budget – Google reliably finds your important pages.
Product texts with their own profile
Instead of word-for-word feed copies that sit in hundreds of other shops.
A report that shows orders
Quarterly – which pages bring orders, not a mere keyword table. All content and access belongs to you.
“My shop system already does SEO”
Partly true. Shopify and Shopware come with usable foundations. What no system decides: which page should rank for which keyword, what happens with thousands of filter URLs, and whether a delisted bestseller gets redirected or deleted. Those are decisions, not settings.
“I work in Shopify and Shopware on an ongoing basis and supervised a migration from plentymarkets to Shopify – I know where the snags are.”
— Viktor Pásztor, freelance SEO consultant
This page is about SEO for online shops as an industry: categories, products, facets, feed texts, delisted articles, shop page speed. System-independent topics like crawling, indexing and Core Web Vitals are under Technical SEO. The writing itself belongs to SEO copywriting. If you first want to know where your shop stands, the SEO audit is the right entry. What ongoing collaboration looks like in general is under ongoing SEO support.
Concrete numbers, not “on request”.
What it will be for you depends on three things: size of the range, technical condition of the shop and competition in your niche. I don’t give a ranking guarantee – anyone promising one is selling something they don’t control.
- Size of the range: More products and categories mean more surface for cannibalization and filter URLs.
- Technical condition: I know Shopify, Shopware, WordPress and TYPO3 from daily practice – each system brings its own pitfalls.
- Competition: Tight niches with many comparison providers need more differentiation in product and category texts.
Common signs in online shops
Blog on page 1, category on page 4
The traffic lands where nobody can order.
Thousands of filter URLs in the index
Color, size, price – your important pages get shortchanged during crawling.
Product texts from the manufacturer feed
Word-for-word identical in hundreds of other shops.
Sold-out articles run into nothing
Old rankings fizzle out when delisted products aren’t handled cleanly.
Sluggish category pages
Too many product images at once push down the loading speed.
FAQ on SEO for online shops
Why does my blog rank better than my category pages?
Because blog posts often have more text, more internal links and a clearer topic. Google then picks the post as the best page for the keyword, and the category comes away empty. The solution is a clean assignment: buying keywords to the category, knowledge questions to the guide, connected via internal links.
What happens with sold-out or delisted products?
I decide case by case. If the product comes back, the page stays online. If there’s a successor, it gets redirected. If it’s gone for good, the URL gets a 410 status. Blanket deleting costs rankings; blanket keeping fills the index with dead pages.
Do you work with Shopify and Shopware?
Yes, I support both on an ongoing basis, plus WordPress and TYPO3. I fully supervised a migration from plentymarkets to Shopify.
Is SEO worth it for small shops too?
That depends on margin and range, not shop size. In the initial consultation we do the math together. Because support is cancellable monthly, you’re not taking on a long-term risk.
Let’s talk about your shop
Write to me
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