MCP SEO
MCP SEO: automate SEO without giving up control
MCP SEO handles the recurring tasks of your search engine optimization continuously and automatically: crawling your website, researching keywords, preparing meta data, tracking down redirects. But not a single change goes onto your website before you’ve approved it. That’s the whole idea.
In preparation
SEO wizard: your initial consultation in 5 steps
Enter your website, choose a goal, define the scope, clarify access, book a slot. The interactive wizard is in preparation – until then, the contact form walks you through the same five points in a conversation.
Why SEO gets left undone on most websites
SEO rarely fails for lack of knowledge. It fails on effort. The audit arrives as a PDF with 80 items, three get implemented, the rest gathers dust in a folder. Six months later the same audit arrives again.
In between, your website keeps living. Products disappear, URLs change, pages age – and nobody cleans up because something more urgent always comes first.
The real problem is repetition. And repetition is exactly what a machine does better than you or me.
Three stages — and you press the button yourself every time
You trigger every stage yourself. None is skipped, none starts by itself. The machine prepares, you decide.
Stage 1 — recommendations only
No access to your website. The analysis runs from the outside; the result lands as a concrete action list in your folder. Risk-free, works with any system.
Stage 2 — staging environment
If stage 1 convinces you, the automation implements on your staging. You review at your leisure and decide what goes live. Your real website remains untouched.
Stage 3 — live after approval
Only once stage 2 ran cleanly. Only reversible tasks: redirects, meta data, alt texts, internal links. Everything logged. Deletions or structural changes? Never automatic.
How a run looks in practice
An example: a new subpage “SEO consulting for tradespeople”. From your guidelines, the search queries from Search Console and your source material, a finished CMS draft takes shape in the separate working environment – it only goes live after your approval.
What runs automatically — and what stays with you
An honest word up front: an AI system cannot do SEO alone. Anyone promising you otherwise has either never managed a website or is trying to sell you something right now.
Runs automatically
- Regularly crawl the website and find errors
- Research and cluster keywords
- Track down redirects, error pages and chains
- Prepare texts, meta data and alt texts
- Check and propose internal linking
- Measure page speed and accessibility
- Report on what has changed
Stays with the human
- Deciding what takes priority
- Judging whether a topic fits the business
- Approving what goes live
- Confirming factual correctness
- Strategy and goal setting
- Everything legally sensitive
- The phone call when something is unclear
The right column doesn’t shrink as the technology gets better. It’s the reason the whole thing works.
Where this runs — and where it guaranteed doesn’t
Your website
No automation runs here. No script, no service, no extra plugin in the background.
This website here
A pure showcase. Nothing runs here either.
Separate working environment
That’s where the modules run — every client in their own area. Changes go through your CMS’s official interface, like an employee with restricted access.
What access is needed
As little as possible, and all revocable at any time. The more data sources you share, the more precise the recommendations — none of it is mandatory.
| Access | Scope | From when |
|---|---|---|
| Google Search Console | Read-only, service account | Stage 1 |
| Google Analytics | Read-only | optional |
| Google Tag Manager | Read-only | optional |
| Microsoft Clarity | Read-only | optional |
| Google Business Profile | Read-only, local SEO | optional |
| Google Merchant Center | Read-only, shops | optional |
| Your CMS | Own user, minimal rights | from stage 2 |
| Server, FTP, database | Not at all | never |
| Passwords | Never in plain text | — |
One rule without exception: Before a run changes anything, a current backup must exist. You or your host make it. I only check that it exists. No backup, no run.
The modules
Each module covers a recurring task area. You book what fits your website — individually or as a package.
Website & relaunch
- Baseline audit
- Keyword research & page structure
- Competitor analysis
- Wireframes, fonts, colors
- Logo and favicon
- Launch texts
Content
- SEO texts & content
- Content plan
- Content gap
- Search intent matching
- Content refresh & pruning
- E-E-A-T
On-page
- Titles, meta data, headings
- Detail optimization
- Image SEO & alt texts
- Internal linking
- Breadcrumb
Tech
- robots.txt & sitemap
- Indexing, canonicals, cannibalization
- Redirects & error pages
- PageSpeed & Core Web Vitals
- Structured data
- Crawl budget, pagination, rendering
- HTTPS
- Forms and checkout
- International SEO (hreflang)
- Relaunch & migration
Accessibility
- WCAG audit and implementation — mandatory for many shops since the BFSG
Local SEO
- Google Business Profile
- Directories and listings
- Local landing pages
Off-page
- Backlink audit
- Harmful links and disavow
- Anchor text distribution
- Broken backlinks
- Digital PR
AI visibility
- Optimization for AI search
- llms.txt and grounding page
Reporting
- Ranking tracking
- SEO report
- Alerts on drops
Not every module is feasible on every system at every stage. What works for you we clarify up front — honestly, even if the answer is: “you’ll have to do that yourself.”
One module in action: content gap
This is how a single module works. Search Console and the keyword planner reveal which topics are missing; MCP SEO adds new sections, sets internal links in the text and updates the page – every change only after your approval.
Who’s behind it
Viktor Pásztor, freelance SEO consultant. Over 10 years of SEO and 100+ projects delivered across various industries, currently at Hanseranking GmbH, e-commerce and B2B. Before that SEO Revolution GmbH, own clients since October 2021. I studied business administration at HTW Berlin.
My focus areas: strategy, technical SEO, content, reporting. Plus relaunches and migrations — from Wix to WordPress, from plentymarkets to Shopify.
MCP SEO grew out of those years. The same tasks over and over, the same mistakes, the same lists, the same manual work. At some point you stop repeating them — and start building them.
What it costs
There are packages with a fixed scope, and you can add individual modules. Depending on scope, modules range from €99 to €399 per month. On top comes the use of credits for the underlying AI and tool calls — billed by actual consumption, not a flat rate.
What fits you depends on the size of your website, your system and how much you take on yourself. I’ll give you the exact number for your project honestly in the initial consultation. You can try stage 1 without obligation before committing.
Frequently asked questions
Do you change anything on my website without asking me?
No. In stage 1 there’s no access. In stage 2 everything happens on the staging environment. In stage 3 no change goes live that you haven’t approved — every one is logged and reversible.
What happens if the automation makes a mistake?
Then it gets rolled back. Only reversible tasks go live, every change is in the log. Plus the backup rule: without a current backup, I don’t start any modifying run.
Does this work with my system?
Stage 1 with any — WordPress, Shopify, Shopware, TYPO3, Webflow or custom-built. For stages 2 and 3 it depends on what your CMS’s interface provides. If something doesn’t work, I’ll tell you.
What do you see of my data?
Search Console and Analytics read-only, via a service account you can revoke at any time. Server, FTP and database I don’t see at all.
Can I stop at any time?
Yes. All access is revocable, and because nothing is installed on your website, nothing remains after revocation.
What can MCP SEO do that an AI chat can’t?
Work instead of write. A language model generates text. It doesn’t crawl a website, doesn’t fetch real search volumes, doesn’t create a redirect and doesn’t check whether a change had an effect.
Why is it called MCP SEO?
MCP is the interface through which the system works with real tools. You don’t need to know the abbreviation.
The next step
The initial consultation is free and non-binding, and you’ll get an honest answer — even if it’s that you don’t need MCP SEO right now.
Just bring your website’s address. Stage 1 doesn’t need more to get started.