Service · SEO Strategy
A Professional SEO Strategy for Lasting Results
For €100 per hour I develop the complete SEO roadmap for your website: status assessment, keyword analysis, URL structure and a clear prioritisation of which lever comes when. You don’t get a to-do list — you get a roadmap with milestones for the months ahead.
What an SEO strategy includes
An SEO strategy is not a to-do list but a coherent roadmap: it starts with a status assessment, moves through keyword and intent analysis to URL and page structure, and results in prioritised actions with clear milestones. Each building block builds on the previous one.
What you’ll hold in your hands at the end
Status assessment
Where do you stand today? Rankings, visibility, technical health, strengths and weak spots of your website.
Keyword & intent analysis
Which search terms drive your business and what intent lies behind them.
URL & page structure
Which pages you need, which ones should be merged, and how everything connects logically.
Prioritised actions & roadmap
Technical SEO, on-page, content and off-page — sorted by effort and impact, with milestones for the months ahead.
“We’re already doing SEO — why do we need a strategy now?”
A fair objection I hear often. My counter-question: can you say why the current task matters more than the three left waiting? If yes, you already have a strategy — then you don’t need me. If no, you’re probably working on whatever catches your eye, not on what moves the needle most. That’s exactly what ends up costing more than the strategy itself: months of work that barely shifts your rankings. A strategy doesn’t replace the SEO you’re doing — it puts it in order.
“Almost everyone has received a list of SEO measures at some point. Real prioritisation is something else: it tells you what to do first, what can wait — and what to deliberately leave out. Most projects don’t fail for lack of knowledge, they fail on sequencing.”
— Viktor Pásztor, SEO freelancer
The SEO strategy is the overarching roadmap — I also offer individual building blocks from it as standalone services. The content strategy plans topic clusters and an editorial calendar in detail, while keyword research provides the data foundation. The SEO strategy adds technical SEO, on-page prioritisation and the overall timeline to both. You’ll find a transparent cost overview under SEO costs. And you can read who’s behind all this on the about mepage.
Concrete numbers, not “price on request”.
Depending on the size of your website and your competitive landscape, a complete SEO strategy usually takes between 15 and 30 hours; I’ll give you a concrete estimate after the initial consultation, before you commit.
- Website size: More pages and more competition mean more analysis work.
- Implementation optional: If you’d like me to implement the strategy afterwards, I take over ongoing support from €1,000 per month.
- Final prices: My prices are final prices — €100 means €100.
Signs you’re missing an SEO strategy
Isolated measures without a common thread
You’re already doing SEO — a blog post here, a plugin there — but the thread connecting it all is missing.
Unclear which lever comes first
You know something has to happen, but not whether tech, content or structure comes first.
Competitors pulling ahead
Despite noticeable investment of time and money, you’re losing ground in the rankings.
Budget without prioritisation
You’ve set a budget, but lack clarity on where it will have the greatest impact.
SEO strategy FAQ
What’s the difference between an SEO strategy and a content strategy?
The content strategy answers one question: which content do you need, in what order? The SEO strategy is broader — it also covers technology, site structure, on-page prioritisation and the overall roadmap. The content strategy is one building block within it.
Do I also need separate keyword research?
No. A keyword analysis is an integral part of the SEO strategy. You book keyword research as a standalone service when you only need the data foundation and plan the rest yourself.
How quickly does an SEO strategy take effect?
The strategy itself doesn’t move rankings — implementation does. Realistically, you’ll see the first measurable effects three to six months after implementation starts, depending on your starting point and competition. That’s why the roadmap includes milestones for tracking progress.
Can I implement the strategy without you?
Yes — that’s exactly what it’s made for. The document is concrete enough for your team or another provider to work with directly. The strategy doesn’t tie you to anything.
Let’s talk about your strategy
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Free initial consultation — afterwards you’ll know which lever to pull first.
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