Segment · SEO for architects
SEO for Architects – Get Found Before the Commission Is Awarded
“Architect single-family home”, “architect period renovation”, “architecture firm” plus city: that’s how a client without an architect yet searches – for weeks or months before they call. I make sure your practice shows up for these searches and that your projects are presented so Google can actually read them.
References need text, not just photos
Reference projects at architecture firms are usually shown as a photo gallery – beautiful pictures, hardly any text, no search term for Google to latch onto. For a project to rank for the actual building task it was, that task has to be written on the page as text: location, brief, constraints, solution.
What you get
Building-task pages
Dedicated pages per building task – renovation of existing buildings, new build, commercial buildings, interior design – instead of one page competing for all search terms at once.
Reference projects as text
Location, brief, constraints, solution – every reference becomes a standalone page instead of just a photo gallery.
Image optimisation without loss of quality
Modern formats, appropriate sizes, fast loading of large project views – on mobile too.
Google Business Profile & directories
Correct listings in architecture and regional directories where clients search for practices.
Does SEO replace referrals and competitions?
“With architecture practices I almost always see the same picture: a reference page with twelve great photos and a three-word caption. For a visitor that’s enough, for Google there’s nothing there. As soon as two paragraphs about the brief and solution exist for each project, the page starts ranking for exactly the building tasks the practice actually does.” — Viktor Pásztor, SEO freelancer
At most practices, commissions come through referrals and competitions – and SEO shouldn’t change that. Except: the referred client also googles your practice before calling. If they find a slow site without a clear focus, part of those referrals quietly fizzle out without you ever knowing. And anyone with no one to ask – the private client on their first building project – finds you only through search. SEO doesn’t replace your network, it catches what falls outside it.
This page describes the full package for architecture and interior design practices. An overview of all services is on SEO freelancer, image-heavy page optimisation is covered by PageSpeed optimisation, the pricing logic is explained on SEO costs, and who’s behind the offer, you can read under About me.
Concrete numbers, not “price on request”.
The effort depends mainly on three things: how many projects need to be prepared, how many building tasks get their own pages, and the technical condition of your website.
- Number of projects – every prepared reference needs a conversation and its own page.
- Number of building tasks – each dedicated page per focus area increases the scope.
- Technical condition – unoptimised project photos mean extra effort.
How you can tell it’s worthwhile
Practice doesn’t rank
Built projects exist, but you’re not on page one for “architect + your city”.
References without text
Beautiful photos, hardly any text, no search term for Google to latch onto.
Focus area without a page
Renovation of existing buildings, timber construction, commercial buildings or interior design without its own page.
A single source of commissions
Commissions come almost exclusively through referrals and competitions, with no plannable second source.
Slow website
Project photos are embedded at full resolution, without optimisation.
FAQ
Is SEO compatible with my chamber of architects’ code of conduct?
Yes. The professional codes of the regional chambers permit advertising that informs factually and professionally about one’s own services without being misleading; Germany’s Act Against Unfair Competition applies in addition. That’s exactly what good SEO amounts to – project descriptions, focus areas, qualifications. The rules differ in detail between chambers; if in doubt, check wording with your chamber.
Do my project images suffer from optimisation?
Not visibly. Modern image formats significantly reduce file size without any noticeable difference. What disappears is the eight-megabyte file that takes four seconds to load on a phone – not the visual impact.
Is it worthwhile if we work beyond our region too?
Yes, the focus then shifts from local searches to building-task and typology searches. The structure of dedicated pages per focus area stays the same, only the keywords differ.
Do I have to write the project texts myself?
No, but the substance has to come from you. I gather it in a conversation per project and write the page from that. Every text goes through your approval before publication.
Let’s talk about your projects
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Which building tasks should make your practice visible?
Free initial consultation – together we look at how your projects can become visible for the matching client searches.
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