Service · Page speed optimization
Page speed optimization: I make your website measurably faster
A slow website costs you twice: Google counts page experience as a ranking factor, and visitors bounce before they’ve even seen your offer. I find the concrete brakes on your website, fix them or give your tech team precise instructions – and measure success against real user data, not a one-off test run.
How I measure loading speed: the three Core Web Vitals
I check your website against the three Core Web Vitals: LCP (Largest Contentful Paint – how quickly the largest visible element loads), INP (Interaction to Next Paint – how quickly the page responds to clicks and inputs; replaced the older FID metric) and CLS (Cumulative Layout Shift – whether the layout jumps while loading). As a data basis I use PageSpeed Insights with field data from the Chrome UX Report as well as Search Console’s Core Web Vitals report.
The measures range from image compression in modern formats (WebP/AVIF) through lazy loading, minification and preloading of critical resources to reducing third-party scripts and clean caching or CDN use.
What you get
Honest diagnosis
I tell you which three to five measures make the difference for your website – and which ones you can skip.
Prioritized action plan
With an effort estimate, immediately actionable for you, your tech team or your agency.
Implementation or clear specifications
I implement what I can implement myself – and deliver ready-to-execute specifications for your tech team where developer knowledge is needed.
Success monitoring against field data
After about four weeks we check the real user data – not just a one-off test run.
“My developer says the site is fast enough.”
Maybe – but what is he basing that on? Often a one-off lab test under ideal conditions. For rankings, however, the field data counts: what real visitors experience with real devices and real connections over weeks. A page can be green in the lab and fail in the field, for instance because mobile users with weaker devices suffer from slow INP values. Exactly this gap is what I make visible. And if your field data really is green, I’ll tell you that too – then we’d rather invest your time in a lever that delivers.
“The most common surprise in my audits isn’t the hosting, but what marketing teams build in over the years: tag manager containers with a dozen scripts, half of which nobody can attribute anymore. Often, clearing out these scripts delivers more than any server optimization – and it costs nothing but an honest stocktake.”
— Viktor Pásztor, freelance SEO consultant
Page speed is a subarea of technical search engine optimization. If you want the whole technical foundation checked – indexing, crawling, redirects – you’re right at Technical SEO . The overall view of how I work as a freelance SEO consultant is on the home page, a transparent overview of all pricing models under SEO costs. For ongoing measurements I use, among other things, my own page speed monitoring. And who’s behind all this is under About me.
Concrete numbers, not “on request”.
A typical audit with an action plan comes to a manageable package of hours depending on the size of the website – I’ll give you the concrete range after the initial consultation, before you decide.
Signs that a page speed audit is due
Sluggishness without a diagnosis
Your website feels sluggish, and you suspect it’s costing you rankings and inquiries – but you have no solid diagnosis.
Red/yellow URLs in Search Console
The Core Web Vitals report flags problems, and nobody on your team knows where to start.
“Optimized”, but still bad
Your agency or developer optimized, but PageSpeed Insights still shows bad values – or good in the test, bad for real users.
Relaunch planned
You want loading speed considered from the start instead of repaired afterwards.
Accumulated ballast
Your shop or site runs on a page builder or theme that has grown over years – with plugins, scripts and ballast nobody has an overview of anymore.
FAQ on page speed optimization
Is page speed really a ranking factor?
Yes, page experience flows directly into Google’s evaluation. But the often bigger effect is indirect: slow pages have higher bounce rates, visitors return less often, and these user signals affect visibility. Page speed is rarely the sole reason for bad rankings – but almost always a lever that plays a part.
Why does PageSpeed Insights show different values than my own impression?
PageSpeed Insights shows two different things: lab values from a one-off simulated test and field data from the Chrome UX Report – real user experiences over 28 days. The two can differ significantly. For rankings, the field data counts – which is why I align every optimization and every success check with it.
How quickly will I see results?
Lab values improve immediately after implementation and can be measured the same day. Field data takes longer because Google collects it over a rolling 28-day period. Realistically you’ll see the full effect in Search Console after four to six weeks.
Does this also work with WordPress, Shopify or a page builder?
Yes – that’s often where the most can be gained, because themes, plugins and builders like to bring ballast. I work system-independently: principles like image optimization, caching and script reduction apply everywhere, only the implementation paths differ. If an intervention requires developer knowledge in a given system, I deliver precise specifications to your tech team.
Let’s talk about your loading speed
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Free initial consultation – I’ll look at your field data beforehand and tell you honestly whether an audit is worth it.
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